In this article we look at the importance of attention. It takes about one minute to read. There is also a great TED Talks about the neuroscience of attention by Jean-Philippe Lachaux, which takes 17 minutes to view.
A student asked a Zen master what the most important thing in life is. He replied “attention”. The student replied “there must be something more!” The master replied “attention, attention”. “Surely there is more master?” the student replied to which the master said “attention, attention, attention”.